Niche Special Seasonings Uncover the Treasures of Local Dietary Cultures
Jan 03,2025
Niche seasonings in various regions contain unique regional flavors. With the increasing integration of culture and tourism, they have gained attention beyond their local areas and contributed to the spread of local cultures.
In today's increasingly diverse tastes, those hidden in local corners and little-known niche specialty seasonings, like hidden cultural treasures, are gradually being excavated and blooming, becoming a unique link between the region and the taste buds.
Take Xiangxi's sour fish sauce as an example, it is a secret seasoning passed down from generation to generation by local ethnic minorities such as Miao and Tujia. Fresh small fish are pickled, fermented, and blended with local unique spices and hot and sour flavors, and the sour fish sauce is fragrant, sour and spicy and appetizing. In the past, sour fish sauce was only common on the tables of local farmers in Xiangxi, but now with the rise of tourism in Xiangxi, tourists are full of praise after tasting it and have brought it back as a special souvenir. Some local companies have seized the opportunity to improve their packaging to bring sour fish paste to a wider market.
Similarly, in Dali, Yunnan, the plum vinegar of the Bai nationality has emerged with its unique flavor. Using local high-quality green plum as raw material, the plum vinegar made by natural fermentation is fruity, sweet and sour, which is not only a necessity for the daily diet of the Bai people, but also used to cook various special dishes, such as hot and sour fish, cold rice noodles, etc. Nowadays, with the promotion of Dali cultural tourism, plum vinegar has also become a popular item for tourists to explore the taste of Dali, and online and offline sales have been rising.
The "out of the circle" of these niche seasonings not only enriches the categories of the national condiment market, but more importantly, the local food culture and folk customs carried behind them have been widely disseminated. Each bottle of niche seasoning is like a walking cultural brochure that tells the story of the local area. According to incomplete statistics, in recent years, there are about 100 kinds of niche specialty seasonings across the country with the help of cultural tourism, expanding the market, injecting new vitality into the development of local characteristic industries, and making local food culture endlessly in the exchange and integration.
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